PlayerData is proud to announce a new partnership with PLAYBACK, two companies united by a shared belief that premium sports technology shouldn't be reserved for the top 1%.

PLAYBACK has quickly established itself as one of the most compelling early-stage companies in sport and technology. In under a year, they've been named London and National Global StartUp of the Year by the UK StartUp Awards, received the Early Stage Standout Award from the Great British Entrepreneur Awards, and earned recognition from global platforms including World Football Summit, Web Summit, and Social Football Summit.

Karim Fawaz, Founder & CEO of PLAYBACK, put it simply:

"PlayerData shares our belief that elite technology shouldn't be reserved for the top 1%. This partnership allows us to integrate world-class performance data into the PLAYBACK ecosystem, giving every player, coach, and club access to insights that were previously out of reach. Together, we're building the infrastructure for a more accessible future in sport."

PlayerData has spent years working with clubs, academies, and teams across the world, building wearable performance technology that works at every level of the game, not just the elite. That's the thread that connects both companies. Elite-level technology should be easy to use, accessible, and embedded into the everyday environments where sport actually happens.

Through this partnership, PLAYBACK will help give its network of players and clubs exposure to PlayerData's tracking technology. The goal is straightforward: the 99% should have access to the same standards, data, and insights as the 1%.

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